Case Study: TriTown Transport
A Freight Carrier Company


The Objective
TriTown Transport came to us with a common concern among businesses of all industries. They were unable to drive their website to the top of Google, Bing, or Yahoo. They were virtually invisible to prospective customers who were searching the internet for the services they offer.

The objective was obvious, develop a website with a modern look, and add content that was useful to visitors and structured to strengthen the SEO initiatives.

The Solution
Hemera’s graphic artists and website design staff went to work with TriTown Transport’s marketing department to create an integrated design solution.

Our professional writer’s went to work on creating content that reflects the companies brand, offered visitors useful and current information. And made sure all content is structured to please both the visitor and search engines.

Our developers were making sure the website worked perfectly, free of any errors, and offered all the functionality the client required.

Then came the most important part of any website, the optimization. Because developing a website without optimization is like starting a business and not telling anyone! Because it doesn’t matter how beautiful your site is, what state-of-the-art functionality your website has, or even if your company is providing a unprecedented value to customers. Because if no one see’s it, no one knows it’s there, success is impossible.

The Results

TriTown Transport, as a business, was transformed by the level of increased website visitors and the additional revenue generated. Their new website and SEO placed them at the very top of Google, Bing and Yahoo for many of the keywords related to their services. See live search results below.

TriTown Transport’s SEO required a nationwide optimization campaign. They are in competition with some of the largest corporations in the country such as YRC, FedEx, Con-way and J.B. Hunt, to name just a few.

The TriTown Transport website was developed using the latest technology and incorporated a CMS for easy in-house editing. Their new website was up and running in 4 weeks and over the course of several months TriTown Transport steadily improved until it reached the pinnacle of SEO success, page 1 position 1.

To perform the SEO demo click on “View live search results” in the carousel below.

Then a new window will open with the keyword and positions to look for in the live Google or Bing search results.

Click anywhere in that window and a new browser tab will open, the keywords are automatically added to the search box, and the search is automatically triggered.

Now look for the domain name  “tritowntransport.com” in the live search results directly below the paid advertisements.

View Live Search Results Click below and a live google search
is triggered with the keyword phrase "specialized freight quotes"

Then look for the domain "tritowntransport.com" in position 1 right below the 4 paid ads.

And as an added SEO bonus, all 4 optimized images are from tritowntransport.com

Show me the optimizationarrow_right_alt
View Live Search Results Click below and a live google search
is triggered with the keyword phrase "low cost reefer quotes"

Then look for the domain "tritowntransport.com" in position 1 right below the 4 paid ads.

And as an added SEO boost, 2 optimized images are from tritowntransport.com

Show me the optimizationarrow_right_alt
View Live Search Results Click below and a live google search
is triggered with the keyword phrase "green trucking quote"

Then look for the domain "tritowntransport.com" in position 1 and 2 below the paid ads.

And as an added SEO bonus, all 4 optimized images between pos 1 and 2 are from tritowntransport.com


Show me the optimizationarrow_right_alt
View Live Search Results Click below and a live google search
is triggered with the keyword phrase "cheap green freight quotes"

Then look for the domain "tritowntransport.com" in position 1 right below the 4 paid ads.

And as an added SEO boost, all 4 optimized images are from tritowntransport.com

Show me the optimizationarrow_right_alt
View Live Search Results Click below and a live google search
is triggered with the keyword phrase "green freight quote"

Then look for the domain "tritowntransport.com" in position 1 below the paid ads.

And further strengthening Position 1, all 4 optimized images are from tritowntransport.com

Show me the optimizationarrow_right_alt
View Live Search Results Click below and a live google search
is triggered with the keyword phrase "green ltl freight quotes"

Then look for the domain "tritowntransport.com" in position 2 below fedex.com and numerous paid ads.

Show me the optimizationarrow_right_alt
View Live Search Results Click below and a live google search
is triggered with the keyword phrase "going green freight quote"

Then look for the domain "tritowntransport.com" in position 2 and 3 directly below unishippers.com and the paid ads.

Show me the optimizationarrow_right_alt